How our Organisation’s Purpose guides what we do.
Structure & Process uses an explicit company purpose statement to guide its work. I recently wrote about encounters for meaningful collaboration – our company purpose until July 2017. I have also written about Purposeful Organisations in which people love to work in February 2015.
Over the years that Structure & Process has existed, our purpose has changed many times. We have moved between “large”, “high”, more abstract goals or visions, and more down-to-earth manifestations of what our company intends to bring into the world.
We are looking for words that inspire and guide us: They tell us what to put attention to and what to work on. They should also be inviting for others to engage with us. We are looking for a quality that “opens” – that invites new conversations about things that matter – and that “closes” – moves to action – at the same time.
We phrase Purpose positively, as an outcome that we want to see in the world: At the same time, we acknowledge the flipside of every positive statement: A sentiment of pain or suffering, something that is “wrong” or less than ideal for us, and calls for improving, fixing, bettering.
Over two Partner Meetings this summer, we changed our company purpose again. It became, short and simple: “Beautiful Work.”
Our current company purpose: “Beautiful Work”
When we started out with Structure & Process in 2012, we noticed that many people around us were dissatisfied with their work: They disliked their work environments, their bosses, their coworkers or their staff. Some questioned the meaning of their work fundamentally, being disillusioned with capitalism and looking for more depth in their work.
Then I noticed that I was not happy myself: I loved my freedom and autonomy as a self-employed person, but missed the deep connectedness and shared meaning that I had experienced living as a Buddhist Monastic.
